Been working on some things for my boyfriends Computer Music society at Newcastle Uni. He gave me an idea of what he was wanting for the designs and so I quickly produced the poster for him as he needed it in a pretty quick deadline, I then developed the logo at a later stage once his society had enough members and it is mainly being used on the social networking sites for the society at the moment. Hopefully from September there will be opportunity for more posters, album covers and hoody designs for committee members.
Evaluation
Firstly, when we were given the choice of pathway briefs I preferred the illustration brief but I knew that if I wanted to choose the communication pathway then I should have a go at that brief. I’m really glad I did now as I’ve realised that I think my strengths are more suited to this pathway than to illustration. I’ve found the briefs quite challenging both as in what we asked to do but also time constraints in which we are to do it in, but I think I have preferred to shorter time frame as I think I work better under pressure. With my outcomes I am really pleased with what I have produced for the Brand the show as I like the way it all fits in around the theme and it gave me a chance to play about with it more. I think my rain poster has improved from the first few versions and hopefully gives the message clearer. It has made me look forward to doing communication next year and being able to take part more in competitions and live briefs.
So this is now my final rain poster. I decided that my poster needed clearing up a bit, it was too jumbled and mismatched and therefore did not really communicate my idea as well as i hoped. I still have used a photo montage technique as this was the style that inspired my poster in my research. I have changed my slogan so that it is more clarified and to the point that the poster is advertising the positive side to rain, in this case the sound. Much prefer the cleaner and simpler feel it has to it compared to the other one.
Thought i’d update my singage as I realised it was quite confusing. I have made one main sign that would be there as you walk in if you are looking for a specific course you know what floor to go to straight away then the separate floor signs point in which direction that course is exhibiting on that floor but also they point in the direction of nearest amenities. I decided to add a bit more colour instead of just using the cream/grey and orange so for the floor posters these each have a different coloured background and I feel this works well and makes them stand out more from the exhibition poster.
Signage. This would probably work best as a really big banner along the main wall as you walk in. I tried utalising the theme on this, harder than it seemed, but hopefully it’s clear enough for an audience to understand.
Starting to finalise my flyers now, making sure I have all the correct information on both and playing about with the layout. I have tried to change the point sizes so that what I feel is the more important information is larger and therefore will be read first. Now just need to crack on with signage designs.
Development of Industry flyer. Trying to keep it tying in with the poster and family and friends flyer but needs to come across as more professional and more engaging as they are the audience you really want to see your show. Decided upon only showing part of the patterned background so it looked more cleaner and because I have more text on the front side of the flyer that needed to be legible unlike on the the family and friends one.
Okay so as I said before I was going to experiment with a different type design to see if it would be more visually impacting. I have used it on the poster and again kept my colour choices to 2 but with 2 variations of grey to make the information stand out more. I also made the logos smaller than in my previous posters as I think they did take up too much room. Preferring this design much more than the others because in an odd way it seems cleaner and more simple. I also used this new theme for the family and friends flyer, this would be a double sided flyer as I think this will keep it more legible. Need to mind map some possible new straplines for an industry flyer as this will need to come across more professional to engage them.
Took another one of my typefaces that I drew in my sketchbook. I think it will have more impact than the previous design purely because it is more modern and different and I think it will help sum up that everyone at the show is an individual and are future designers and artists.
visualgraphic:
Arminho Notebooks
Still thinking about colour schemes and designs for my poster, I really like the aztec design these notebooks have and how they are really intricate but at the same time very simplistic. I think I’m going to have a go at using these as a base for my next experiment to see if it gives a better aesthetic and enhances the word artoholic like I want it too.
Some more experimenting, this time I had a go at trying to use my theme across the 3 main deliverables, exhibition poster and the 2 separate flyers. I prefer the colour used as i think the turquoise is much bolder than other colours I tried before. I think that with the flyers I would choose to print them double sided so the night information would actually be on the reverse side than what is shown as I can see it is too cramped and messy. Perhaps also the slogan needs a rethink?
Experimenting.
After drawing out a few different typefaces in my sketchbook I decided to make one digital and use to display on my poster. Here are a few variations, I’m not particularly sure if the type is interesting and unusual enough to stand out the way I want it too? This may need a few more changes/ or try a different less swirly version as it appears to be a little on the childish side, not really the attitude i’m wanting to portray.
visualgraphic:
Juke Joint Chapel Flyer
I really like the contrast of the yellow and black in this piece and how the theme has been transferred across a range of things such as flyers and posters. It’s certainly giving me ideas on how I could improve my design at the moment.
delfonk:
Identity for Aspex By RED design
Normally I don’t really like justified text but I think it works really well on this piece, it makes something that could possibly be boring to read more interesting. I also like the effect of different opacity colours, especially when they are layered together. I think though I am going to keep my posters/flyers more simple than this in the layout.
