I found this brief really exciting because it was so open as to what you could produce for it. There was lots of deliverables needed for the brief so we needed a strong idea that could work across all platforms, such as point of sale and socially. I really liked the idea I came up with using the hashtag #uptheanti as it has quite a youthful tone of voice but also ties in well to the product because it comes across as motivating and energetic - the drink flavours were also designed to have antioxidants - again this ties into the hashtag. For the design we kept it very minimalist and at the time we felt this was the best route to choose. On reflection I feel we could have been edgier in the design and push the boundaries more because this is a new product. I also feel the design doesn’t live up to the same hype as the campaign concept. Overall, we produced a lot of work in a short space of time and this helped us manage our time more effectively for the following projects.
I found this brief to be quite challenging, not only in coming up with a strong concept that was fresh but also relative to the brief, but also I found the copy more difficult to write, perhaps this was because the topic itself is hard to put across to people in a youthful and not boring tone. I feel the end concept has however been successful and has received great feedback so far from professionals who have looked at the work. I think the characters work really well and I like how the campaign is developed across many platforms but also has potential to be developed over and over using the characters.
This was a really fun concept and both myself and heather really wanted to bring it to life as we feel it would be a success if it were developed by McDonalds. It responds to the brief set by future lions as it is using the latest in social app technology but also is bang on trend with the selfie checkout.
As an alternative entry to future lions we presented them with a less selfish idea, something that would both benefit and encourage the modern day parent to help train their child on the potty or toilet. It responds to the future lions brief because it uses sensor app technology - something fairly recent. We feel it would be popular with young parents who are tech savvy. This was a really fun brief to do. We kept the design simple to that the user experience was able to move around the app easily.
This was a project that came to me whilst thinking of copy ideas for my eclectic homeware as the more research I undertook I noticed there was quite a gap for student/young homeware designs. I really liked coming up with the copy for these as it is relatable to the user, particularly students. This is a project I really see becoming commericial and would really like to approach retailers with the concept.
I wanted to focus on my copy for NMP as I feel this is one of my stronger areas, but I also didn’t want to make all my copy advertising/pr based. I really enjoyed producing the homeware collections and coming up with creative copy for them. I am disappointed with the end designs of the eclectic homeware, I don’t feel they quite live up to the kitsch look I intended as seen in my sketches.
One Minute Briefs
Of all the projects I’ve undertaken throughout NMP I have thoroughly enjoyed producing my one minute briefs, I feel my ideas have become stronger and also my copy is too. They challenged me in many ways as some I found easy, some I found incredibly difficult and others I couldn’t take seriously. This is a project that will be continued because I feel this is what will push my skills in advertising and even take me forward in advertising.
Illustrated Lists from NMP - As I found myself organising my day to day, some of these lists I produced creatively so that I could distract myself from the other projects and play around with typography.
Amaze Graduate Scheme Video
This is the graduate entry video I produced for Amaze Digital Agency in Manchester, I really like the idea I had for the second half of the video as it shows my personality and interests as well as the skills I can bring to a the job. I really dislike the first half as I talked fast and forgot what I was going to say - even though it was on some paper Meg was holding up for me.
This was a very short freelance brief given to us, this was a great chance to produce quick turn arounds and show some live advertising pieces. I think the additional copy we came up with and the art direction shows the images they gave us well.
Overall I am really pleased with the outcomes I have produced and the body of work in the given timeframe. I feel the work has shown that I can work well in a team and alone and that I can also work to tight deadlines. The briefs have really varied and I think this was a good choice as it stopped NMP becoming mundane and dull. This meant each new project I was motivated. Although leaving university will be sad, I feel NMP has shown me I am ready for the next step and I’m ready to start a career.