Laura-Marie Saul

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Level 06 Graphic Design Student at UoSalford Sharing my thoughts, interests and design process.



twitter.com/LauSaul:

    During my two-week placement at Arena Creative, I’ve had the chance to work on a real mix of projects for a variety of clients – even a few big ones. The work has ranged from wedding stationary to new brand icons.

    Working with Sam has been great, she has been supportive and took the time to show me different tools within the programs. I have been able to pick up new skills within Indesign that have helped to speed up how I do things, something that I will certainly be continuing.

    It’s been great coming to work and feeling part of the team by being included in meetings and even trips to the chippy for lunch! I guess the other thing I should say about coming to Arena Creative is that my time here has not only benefited myself as a designer but also my legs, from the daily walk to and from the station. So if you love design, want some great company and want to get fit – take the opportunity to work at Arena Creative! Thanks ever so much for having me! I only hope London offers me another great team to work with!

    — 2 weeks ago with 1 note
    typeworship:

Lace Lettering Magazine Cover
You may have seen a few past posts about the lettering stitchwork of the twin designers Maricor & Maricar. Here is one of their recent projects. I can’t think of a more perfect evolution of the textile twins’ work.

We embroidered lettering for the cover of French magazine Paulette and their Romantique issue. The mood board we were given was lace, white and Virgin Suicides. It was tricky knowing the type would appear against a very light airy image and the first time we’ve had to composite our embroidery onto a photographic image but it turned out well I think.

via type-lover

    typeworship:

    Lace Lettering Magazine Cover

    You may have seen a few past posts about the lettering stitchwork of the twin designers Maricor & Maricar. Here is one of their recent projects. I can’t think of a more perfect evolution of the textile twins’ work.

    We embroidered lettering for the cover of French magazine Paulette and their Romantique issue. The mood board we were given was lace, white and Virgin Suicides. It was tricky knowing the type would appear against a very light airy image and the first time we’ve had to composite our embroidery onto a photographic image but it turned out well I think.

    via type-lover

    (Source: behance.net)

    — 2 weeks ago with 252 notes
    My interpretation of outside the box thinking #design #designer #graduate #exhibition #costadelsalford #hireme

    My interpretation of outside the box thinking #design #designer #graduate #exhibition #costadelsalford #hireme

    — 2 months ago
    #designer  #graduate  #design  #exhibition  #hireme  #costadelsalford 
    Exhibition all up #costadelsalford #graduate #design #designer #hireme

    Exhibition all up #costadelsalford #graduate #design #designer #hireme

    — 2 months ago
    #designer  #design  #costadelsalford  #hireme  #graduate 
    #costadelsalford #homeware #design #student #show #graduate

    #costadelsalford #homeware #design #student #show #graduate

    — 2 months ago with 1 note
    #show  #graduate  #design  #costadelsalford  #student  #homeware 
    heathermariemetcalfe:

Lots of boards and lots of printing! 

    heathermariemetcalfe:

    Lots of boards and lots of printing! 

    — 2 months ago with 8 notes
    NMP Evaluation

    Boost

    I found this brief really exciting because it was so open as to what you could produce for it. There was lots of deliverables needed for the brief so we needed a strong idea that could work across all platforms, such as point of sale and socially. I really liked the idea I came up with using the hashtag #uptheanti as it has quite a youthful tone of voice but also ties in well to the product because it comes across as motivating and energetic - the drink flavours were also designed to have antioxidants - again this ties into the hashtag. For the design we kept it very minimalist and at the time we felt this was the best route to choose. On reflection I feel we could have been edgier in the design and push the boundaries more because this is a new product. I also feel the design doesn’t live up to the same hype as the campaign concept. Overall, we produced a lot of work in a short space of time and this helped us manage our time more effectively for the following projects.

    Standard Life

    I found this brief to be quite challenging, not only in coming up with a strong concept that was fresh but also relative to the brief, but also I found the copy more difficult to write, perhaps this was because the topic itself is hard to put across to people in a youthful and not boring tone. I feel the end concept has however been successful and has received great feedback so far from professionals who have looked at the work. I think the characters work really well and I like how the campaign is developed across many platforms but also has potential to be developed over and over using the characters.

    McDonald’s

    This was a really fun concept and both myself and heather really wanted to bring it to life as we feel it would be a success if it were developed by McDonalds. It responds to the brief set by future lions as it is using the latest in social app technology but also is bang on trend with the selfie checkout.

    Pampers

    As an alternative entry to future lions we presented them with a less selfish idea, something that would both benefit and encourage the modern day parent to help train their child on the potty or toilet. It responds to the future lions brief because it uses sensor app technology - something fairly recent. We feel it would be popular with young parents who are tech savvy. This was a really fun brief to do. We kept the design simple to that the user experience was able to move around the app easily.

    Student Homeware

    This was a project that came to me whilst thinking of copy ideas for my eclectic homeware as the more research I undertook I noticed there was quite a gap for student/young homeware designs. I really liked coming up with the copy for these as it is relatable to the user, particularly students. This is a project I really see becoming commericial and would really like to approach retailers with the concept.

    Eclectic Homeware

    I wanted to focus on my copy for NMP as I feel this is one of my stronger areas, but I also didn’t want to make all my copy advertising/pr based. I really enjoyed producing the homeware collections and coming up with creative copy for them. I am disappointed with the end designs of the eclectic homeware, I don’t feel they quite live up to the kitsch look I intended as seen in my sketches.

    One Minute Briefs

    Of all the projects I’ve undertaken throughout NMP I have thoroughly enjoyed producing my one minute briefs, I feel my ideas have become stronger and also my copy is too. They challenged me in many ways as some I found easy, some I found incredibly difficult and others I couldn’t take seriously. This is a project that will be continued because I feel this is what will push my skills in advertising and even take me forward in advertising.

    #DoodleList

    Illustrated Lists from NMP - As I found myself organising my day to day, some of these lists I produced creatively so that I could distract myself from the other projects and play around with typography.

    Amaze Graduate Scheme Video

    https://www.youtube.com/watch?v=aeArJI6YWBA&feature=em-upload_owner

    This is the graduate entry video I produced for Amaze Digital Agency in Manchester, I really like the idea I had for the second half of the video as it shows my personality and interests as well as the skills I can bring to a the job. I really dislike the first half as I talked fast and forgot what I was going to say - even though it was on some paper Meg was holding up for me.

    Kukri Sports

    This was a very short freelance brief given to us, this was a great chance to produce quick turn arounds and show some live advertising pieces. I think the additional copy we came up with and the art direction shows the images they gave us well.

    Overall I am really pleased with the outcomes I have produced and the body of work in the given timeframe. I feel the work has shown that I can work well in a team and alone and that I can also work to tight deadlines. The briefs have really varied and I think this was a good choice as it stopped NMP becoming mundane and dull. This meant each new project I was motivated. Although leaving university will be sad, I feel NMP has shown me I am ready for the next step and I’m ready to start a career.

    — 2 months ago
    #nmp 
    Mood boards for the student and eclectic homeware ranges. I used cuttings from home magazines and retail magazines as well as various other magazines/newspapers. I chose the cuttings based on their current trend and style, the typography and the details. For the student range I took cuttings from asos magazine and george home as these are main sources for students. The eclectic range is mainly looking at details for patterns and type and cuttings were taken from high end magazines - newspapers, fashion articles and also from george home.

    Mood boards for the student and eclectic homeware ranges. I used cuttings from home magazines and retail magazines as well as various other magazines/newspapers. I chose the cuttings based on their current trend and style, the typography and the details. For the student range I took cuttings from asos magazine and george home as these are main sources for students. The eclectic range is mainly looking at details for patterns and type and cuttings were taken from high end magazines - newspapers, fashion articles and also from george home.

    — 2 months ago
    #nmp 
    NMP Deliverables

    This mainly a checklist for my own benefit to check I’ve packed all the relevant sketchbooks/pieces and have produced the boards for all the following briefs I have undertaken throughout NMP.

    Boost

    Name

    Branding

    Packaging

    Guerilla / Viral Marketing Campaign (Screens, Tasting Promotion, Social Media, Poster Campaign)

    App

    Website

    Point of Sale Promotion

    Point of Sale Campaign

    Press Campaign

    Social Media

    Standard Life

    Conceptual Advertising Campaign (Billboard/Bus Posters, Cash Machine Adverts)

    Character Mascots

    Savings Survival Kit (Guidebook, Toy, Sack)

    Website

    Social Media

    App Game

    Mcdonald’s

    Selfie Checkout Phone Ordering App

    Pampers

    Pampered Training App for Potty training and Toilet Training

    Branded Potty and Infant Toilet Seat

    Pampers Pampered Parties - Marketing and Product Promotion

    Student Homeware

    Mood Board

    Dining Set (Dinner plates, Side plates, Bowls, Mugs, Cutlery)

    Storage Tins for Coffee, Tea and Sugar

    Set of Tea Towels

    Oven Mitt

    Eclectic Homeware

    Mood Board

    Dining Set (Dinner plates, Side plates, Bowls, Mugs, Wine Glasses)

    Set of Tea Towels

    Oven Mitt

    One Minute Briefs

    Sketchbook of Concepts and Ideas for a range of brands and products

    #DoodleList

    Illustrated Lists from NMP

    Amaze Graduate Scheme Video

    (link on blackboard evaluation)

    Kukri Sports

    Advert for General Kukri message

    Advert for Thermal Baselayers

    — 2 months ago
    #nmp